As specialists in Italian wines, we offer our expertise through wine consulting for the trade and private clients alike, assisting with wine list development, events and private cellar curatorship. Our training and wine education workshops deliver in-depth knowledge on Italian cultivars, styles, regions and iconic wines.

Vinotria is a leading importer and distributor of Italian wines in South Africa. Since its inception in 2010, it has grown to become a key partner, importer and distributor for Italian wine estates looking to grow their presence in the South African market. Vinotria was founded by two Italians living in South Africa, Roberto Bottega and Pedro Estrada Belli, who decided to share their passion for Italy and Italian wines with the local market.
Wine selection is done through a detailed assessment of quality during extensive trips to Italy, tastings during the Vinitaly trade fair in Verona and when wines are submitted for consideration. A local panel of tasters further assesses the suitability for the local market and ensures the price quality optimal ratio.

Roberto Bottega

Born in South Africa in 1970, Roberto is one of the founding partners of Vinotria and works alongside Pedro on selection of the Italian wines and spirits that form part of Vinotria. He leads the local market development and distribution management and works with key private clients and trade.

He also heads up Group Sales and promotes The Bottega Family Wine Portfolio globally and has championed the development of the Idiom Tasting Room & Restaurant with his family. Idiom is one of South Africa’s iconic properties with one of the most diverse plantings of Italian varietals on South Africa terroir including Sangiovese, Barbera, Primitivo and Nebbiolo. Roberto holds a business science degree from UCT and prior to focusing his time on wine, he worked in the financial markets in London & Johannesburg. A true Italian, he shares a passion for sport with his father, Alberto Bottega, with a particular passion for football. He has held numerous positions in the Italian community supporting La Dante and looking after the Italian Chamber of Commerce in Cape Town.

Pedro Estrada Belli

Born in Rome in 1970 and emigrated to South Africa early 1998, Pedro holds a Hon. Degree in Economics and over 20 years of experience in the South African wine industry, as a producer, international trader, exporter/importer of premium wines, agent of top Italian wines in SA. Pedro is looking after all international logistcs issues, he also runs Belbon Hills, an export company of South African wines into Italy, in partnership with Afriwines International.