LA GERLA - MONTALCINO
A Family Passion, in a Unique Territory
La Gerla was born from the passion of its founder, Sergio Rossi, a successful businessman in advertising and director of three top European branches of a renowned agency, who falls in love with this both bitter and sweet territory and becomes almost a true local loving his vineyards as if they were his children.
Sergio Rossi passed away in July 2011, but what he taught all of us will remain clearly impressed in our memory: in a special way, his great attention to the quality and to detail, which mostly make the difference in these wines, and his philosophy will continue to be a benchmark to allow us to continue to make exceptional wines.
The continuity of La Gerla lies in the Rossi family, specifically Sergio’s wife, Donatella Monforte, who was always by his side and who has brought her managerial experience from the editorial and fashion worlds to the winery.
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