Explore the Italian Producers


The Novello vineyard represents a bridge that Ca ‘Viola has built to connect its past with the present and the future. A small plot, located in the Sottocastello cru, just outside the town, at an altitude of 470 meters above sea level, it has a south, southeast exposure and the vines are about 10 years old. The yield is around 50 quintals per hectare, the density is 5,000 vines per hectare and the traditional Guyot system is used for training. Unlike the classic Barolo soil, there is a high presence of chalk. This, plus the specific disposition of the vineyard and the decision to use non-invasive vinification techniques, explains the extremely elegant nature of the Barolo from this area. While powerful, at the same time it can also be refined and harmonious. The Novello vineyard represents an important challenge for the Ca ‘ Purple winery, with a selection of wines from the Langa’s most famous zone joining the traditional labels from the Dolcetto area, where the winery was founded and has grown. This is a business challenge, though, completely differentiated to competition between zones, as they have unique characteristics and resist comparison. The Langhe Nebbiolo and the Barolo Sottocastello.